Gift giving can be a snap at Ellis Jewelers.  There will be no need to worry about your gift to her being well received.  Your wishes along with our expertise can combine to put that wonderful smile on your lady's face this holiday season.  We want to make your trip to our store easy, painless and maybe even 'fun' as our friendly associates assist you.  As you think about that perfect gift for her, here are some tips to keep in mind. 1.  Maybe she doesn't wear it because she doesn't have it. A lot of times when we ask the man shopping for a gift for his lady if she likes diamond earrings or necklaces, he will tell us that she doesn't wear those kinds of things.  That always brings a question to our minds.  "Does she 'not wear' them because she doesn't like them OR because she just plain doesn't have them?  Usually, we think it's the latter.  Diamond studs are the perfect 'go-to' earring when you just don't know what earring to wear.  Our thought is that they are perfect for any lady. The same is true for diamond pendants or colored gemstone jewelry.  So remember, she may not wear it because she just doesn't have it .....YET! 2.  Women typically won't buy jewelry, especially "fine jewelry" for themselves. This tip also ties into Tip One.  With our years of experience, we find that ladies just do not like to make jewelry, especially diamond jewelry, purchases for themselves.  They like to be given jewelry.  It makes them feel deserving, and it makes them feel special.  So remember, such major purchases are not something she will do for herself.  She would like you to give them to her. 3.  Notice what she does have and what she wears. A little snooping and inspecting is in order for this tip.  You may have to look through her jewelry box.  You'll find out what she has, which will then lead to what she does wear and what's going to the back of the line.  Also notice what she IS wearing by inspecting her daily.  Remember, we do not want you to duplicate anything that she might already have, and with such unique, creative, and fresh pieces at the store that is not likely to happen.  But we just want to be sure. 4.  Ladies look at jewelry different than you do. For some ladies, jewelry is just their thing.  They love it, love wearing it, and love having a jewelry wardrobe.  It's just like you may have a passion for something - cars, hunting, bikes, running, etc.  For these ladies, it happens to be jewelry.  And remember, as Tip 2 says, they won't buy it for themselves.  They want you to give it to them. 5.  Ladies love matching pieces. Nothing is easier when you are a lady accessorizing, and you know you have matching jewelry pieces.  You can quickly slap on that necklace and earrings that go together.  Yeah!  It makes dressing so easy.  Remember, when you are shopping for jewelry, you can give a matching set for Christmas!  If two are too much for Christmas, save one for Valentine's Day.  That can pop up much too quickly after Christmas, but you will know that you have it covered! 6.  Ellis Jewelers has a risk free, 30 day money back guarantee. Don't forget our gift-giving policy.  It is one that we stand by.  If the gift you give just isn't right for your lady, we have a 30 day money back guarantee.  Just bring in your lady, and let her browse all of our pieces.  If we can't find her something, we will refund your money.  Remember, we want to help find the perfect gift.  Though rarely, it does happen that we didn't get it right. At Ellis Jewelers, we are in the happiness business.  Our clients purchase and wear jewelry because it symbolizes love, and it makes them feel happy.  When a gentleman buys a gift for his lady, we want him to be the hero.  We want her to be overjoyed.  We want her to wear it and feel special.  At Ellis Jewelers, we will first and foremost LISTEN to what you are looking for and what you want your gift to mean.  Together, that will combine for the perfect jewelry gift for the holidays.