CHOOSING THE PERFECT DIAMOND ENGAGEMENT RING So it’s time. Time to take the next step in your relationship and seal your love with that diamond engagement ring! And it’s still true…nothing says forever and lasts forever like that diamond on her finger. Choosing that diamond need not be daunting. At Ellis Jewelers in Concord, we are here to help you enjoy the exciting search for that ring. Our team's knowledge and sincere friendliness, as well as our extensive selection of diamonds and engagement rings, make it fun and easy to find that perfect ring. We aim to put a smile on your face and make your dreams come true. Here are some simple tips to help you narrow in on your search for that perfect ring. White or Yellow or Even Rose? Knowing the color of the gold or the type of metal (gold, platinum or palladium) is a great starting place. While white gold is still the most popular for an engagement ring, we have seen more interest in yellow gold and also rose gold. Platinum and palladium are white metals and are possible choices for your ring. Diamond Shape? Diamonds come in many different shapes with a round brilliant and princess cut being the most popular. Other shapes known as fancy shapes are the emerald, radiant, asscher, cushion, oval, and pear. Knowing the shape you like or even the shape that you don’t like can give you a giant head start when picking your diamond engagement ring. And we have all these beautiful shapes available to show you, so even if you’re not sure of the shape we are happy to show you our selection to help you choose your favorite. Simple or Decorative Diamonds? This part of your ring may be, in fact, the hardest feature to choose. At Ellis Jewelers we have so, so many mountings waiting for loose diamonds as well as a wide selection of diamond engagement rings already put together. We have simple, polished gold mountings, mountings with diamonds along the band and several “halo” styled mountings and even more! And we usually suggest that you don’t rule any mountings out until you’ve put a beautiful diamond in it. We are happy to show you our extensive collection right within our store and how to choose a look that’s right for you. Classic or Vintage? One of the hot new trends in diamond engagement rings is detailed engraving on the mountings and wedding bands. It is a beautiful look and really gives the engagement ring a vintage feel. We offer so many different styles that you’re bound to find one just perfect for your diamond. And, of course, we also have so many of the classics – from Tiffany style solitaire mountings to the round halo style to the channel set diamond engagement. Always remember you have love on your side when choosing your diamond engagement ring so you really can’t go wrong. Knowing all the answers to the above tips is not a must but simply meant to be a guideline. Our team at Ellis Jewelers will help you find the perfect engagement ring to fit your taste and lifestyle. And if by some chance the ring you choose isn’t just right, we will always stand by our guarantee – we will take that ring back and start again to make sure you leave with the piece of your dreams. After all, we pride ourselves in being in the happiness business.